A Symbol
of Change

We are constantly bombarded by altered images from media, brands, celebrities, and influencers that set unrealistic expectations about our own bodies. It has been linked to mental health issues, eating disorders, and body dysmorphia by setting unrealistic body ideals that are impossible to achieve.

It’s time for change.

That’s where we come in. We want to take a positive step to counter the overload of unethical retouching, social media filters, and ‘face-tuning’ apps by giving people a way to take back control. We’ve created a tool that gives people a way to protect their own body image, while communicating to the audience that the body in the image is real.

That tool: a symbol that acts as a copyright for your body. .

The is unicode and free for anyone, anywhere to use.

Find out how to use the Bodyright symbol below.

How to Bodyright photos

How to Bodyright photos

Download the Bodyright Logo

Hit the link below to download the B-Mark Logo. The logo is available in both black and white, for easy editing.

Download the Bodyright Logo

Hit the link below to download the B-Mark Logo. The logo is available in both black and white, for easy editing.

Add the Logo to your unedited shot

Once you’ve downloaded the logo, you can add it to your unedited selfies and photos via Photoshop, or a free online application.

Don’t have either of these programs? If not, you can use the Bodyright Instagram effect.

Post your shot on Social

Share to Instagram, Facebook, Tik Tok, everywhere! Let’s share it far and wide. Don’t forget to tag your favourite brands and let them know you support the cause.

#bodyright #nobodyiswrong

Add the Logo to your unedited shot

Once you’ve downloaded the logo, you can add it to your unedited selfies and photos via Photoshop, or a free online application.

Don’t have either of these programs? If not, you can use the Bodyright Instagram effect.

Post your shot on Social

Share to Instagram, Facebook, Tik Tok, everywhere! Let’s share it far and wide. Don’t forget to tag your favourite brands and let them know you support the cause.

#bodyright #nobodyiswrong

Show your support

Bodyright symbol in written form

Copy the Bodyright symbol to clipboard as unicode U+24B7 and you can use it in written form wherever you like.

Perfect for your Instagram bio, LinkedIn bio, Facebook feed, Hashtags, comments on social, you name it.

Want to collaborate with Bodyright?

If you are a brand that wants to show your support, and let the world know you support the use of only real bodies, feel free to use the B-Mark next to your copyright mark. Guideline examples here.

Thank you for being part of the solution.

#bodyright

#nobodyiswrong

Support
the
movement

Bodyright B-Mark Necklace

$55.00

Show you are sharing your true image and tell others you don’t give permission to have your image retouched, filtered or face-tuned in any way with this stylish, Emma Abrahams-designed necklace. View More

Bodyright B-Mark Stickers

$5.00

Show you are sharing your true image and tell others you don’t give permission to filter you with the B-Mark sticker on the back of your phone. View More

Bodyright B-Mark Stickers

$5.00

Show you are sharing your true image and tell others you don’t give permission to filter you with the B-Mark sticker on the back of your phone. View More

Those
with us

Brand Supporters

Thanks to our partners for their belief in the cause and for giving their time and energy to make Bodyright happen.

Josiah Watson, Director
Troy Goodall, Photographer
Michelle Hyslop, Photographer
Sara Tautuku Orme, Photographer
Sara Chatwin, Registered Psychologist

Bodyright Ambassadors

David Liti
Jzayla Hughey
Jessica Quinn
Jascha-Lynik Sprange
Hetty Hahn
Sha Marie

Endorsed by

Partners

Want to join us?

If you’re prepared to make a change to make a difference, we’d love to have you onboard. Get in touch to become an official partner.

Our promise

This is the Unethical Retouching Policy we work by. Other brands are welcome to use this as a guide for their own use.

Unethical Retouching Policy

We will not participate in unethical re-touching for any brand partners. Unethical retouching is the unnatural and unrealistic altering of the human face or body to create an idealised version of the human form. While we believe in re-touching for creative expression in backgrounds and concepts, this will not include the unrealistic depiction of the human form - through re-touching or filters - to promote an idealised and unattainable version of what people can and should look like.